NC groups to roll out statewide health campaign

Apr. 16, 2013 @ 01:58 PM

North Carolina health organizations are gearing up for a statewide campaign to promote better eating and exercise habits.

"A Healthier NC" campaign rolls out Thursday with a news conference at the state Department of Health and Human Services that will feature the heads of community organizations and state agencies.

The goal is to sign up at least 1 million residents on the campaign's website and get them to explore health information, track physical activity and weight loss. The website, ahealthiernc.com, also includes ways to share progress and provides details on upcoming exercise and health-related events across the state.

Approximately 28 percent of the state's adult population is obese, according to the campaign, which is sponsored by a number of health organizations across the state.