Defiant Whisky announces Partnership with MAKE Motorsports
Today, local Bostic native, Defiant American Single Malt Whisky, announces it will sponsor MAKE Motorsports at the ESPN 2-televised Great Clips/ Grit Chips 300. The race will take place at the Atlanta Motor Speedway this Saturday, Aug. 31. Danny Efland of Irmo, S.C. is the driver of the soon-to-debut #50 Defiant Whisky Chevrolet that will prominently sport a Defiant Whisky logo, bottle and associated graphics on the hood, rear-quarter panels and back bumper.
This weekend’s partnership kicks off a multi-year collaboration with the Shelby, NC-based motorsports company in an effort to heighten industry and public awareness of the Defiant Whisky brand, as well as expand its distribution.
Defiant Whisky Founder Tim Ferris says “NASCAR is one of the most iconic brands that so many people enjoy. This partnership, with a trusted and seasoned organization like MAKE Motorsports, fits perfectly with the Defiant fan base.”
The Great Clips/Grit Chips 300 will air on ESPN 2 on Saturday, Aug. 31 and begins at 7:30 p.m. ET, with a countdown beginning at 7 p.m. ET.
The adventure, passion and real-life made-in-America story of NASCAR embodies the same spirit that steers the makers behind the Defiant Whisky stills. Defiant American Single Malt Whisky is the spirit conceived 500 feet below the sea. The makers are salvage divers by trade, working at the bottom of the ocean, often in a far away land, for months on end. And when they’re above sea level in the distillery nestled in the Blue Ridge Mountains, they work relentlessly to craft Defiant Whisky.
Only four parts and nothing more, create the Defiant experience: Premium American white oak, specially cultured yeast; two-row, premium brewer’s barley; and pure water from the aquifer under the distillery. At the core of the evolution are American white oak spirals made from premium cuts of wood. They are more efficient than barrels, and create a much smoother finish.
Defiant Whisky is currently sold at many ABC stores in North Carolina and available at all NC ABC stores upon request. It will also be sold in Virginia and Rhode Island in the fall. Tours of the distillery are also available. Learn more at www.blueridgedistilling.com .
Defiant American Single Malt Whisky was born at the bottom of the ocean, but now lives in the Blue Ridge Mountains of North Carolina. Tim Ferris is the founder and leader at the helm. His vision guides a crew of salvage divers and distillers to create an adventurous whiskey made with the finest ingredients. But Defiant revolutionizes the process by taking the best of Scottish tradition and combining it with American ingenuity. It’s all about the experience. The taste. The spirit of Defiant. www.blueridgedistilling.com.
About MAKE Motorsports
Hailing from Shelby, N.C., MAKE Motorsports is a race team that competes in the NASCAR Nationwide Series and NASCAR Camping World Truck Series. The moniker “MAKE” is made up of the first letters of the first names of the owners’ children – Beaver’s son Mikey and daughters Amanda and Emily, and Lowe’s daughter Katelyn. For more information about MAKE Motorsports, please visit www.MAKEMotorsports.com, facebook.com/MAKEMotorsports or find them onTwitter (@MAKEMotorsports).