Change is inevitable but not out of the ordinary

Nov. 05, 2013 @ 05:04 AM

With life comes change.

Those changes can be personal or professional but we all have dealt with a variety of change through the course of our lives.

The Daily Courier is undergoing one such change this weekend.

We are suspending your Saturday paper. However, in an effort to better serve our readers and present news in a better format, we are publishing a "Weekender" edition which will come out on Sunday.

For years, market studies have told papers across the country that Saturday is simply not a day people read the paper.

That is determined by the fact that sales of single copy papers — those you buy at the gas station or supermarket — are weak on Saturday and advertisers don't choose to put their message in a Saturday paper because of that.

Newspapers are now coming to the realization that their markets don't need a Saturday paper. It is not cost effective in today's newspaper industry.

And The Daily Courier is not the only one to make that determination.

In North Carolina, The Enquirer-Journal in Monroe elected to cut publication days.

Other newspaper groups have elected to take an even more drastic approach to their papers with markets such as New Orleans, Cleveland, Birmingham (Ala.), Mobile (Ala.) and Huntsville (Ala.).

The decision has reached across national boundaries.

In June, Postmedia announced The Calgary Herald, The Edmonton Journal and The Ottawa Citizen — three of the largest papers in Canada — were cutting their Sunday publications.

In Ann Arbor, Mich. — home to the University of Michigan — the newspaper was dissolved and rebranded to a website. The company does print a paper on Thursdays and Sundays but, for the most part, it is strictly a website news organization.

The Detroit News prints a paper Monday through Sunday but only delivers on Thursday and Friday.

So, it is not uncommon for newspapers to trim back their publication days.

Some may suggest unfairness that The Daily Courier won't be changing its price structure due to the cutting of one day per week.

The answer to that is simple: You aren't losing any coverage, only a day of which it will be delivered to you.

There aren't many businesses that will deliver their product to your door for an average of $0.60 per day. The Daily Courier does.

But the one word that sticks out of the previous statement is business. We are a news gathering and presenting business. We have the same struggles as many other small businesses in Rutherford County and we make decisions that keep our readers at the forefront.

In a sense, we make those decisions that allow us to present the news of Rutherford County to our readers and remain timely and relevant.

Like I said before, you aren't losing any coverage. In fact, you are getting a bolstered weekend product. Additionally, we can't take for granted our website, which produces fresh local and national news on a regular basis throughout the day.

That is not changing either.

At the end of the day, The Daily Courier isn't going anywhere. We are still committed to providing the best local news both in print and on the web.

All of that for an average of $0.60 per day.

Not a bad value when you stop and think about it.

 

Matthew Clark is the editor of The Daily Courier. Email him at mclark@thedigitalcourier.com. You can follow him on Twitter @TDCMatt