Rutherford Regional 'goes pink'

Hospital, local businesses promote breast health and awareness
Oct. 25, 2013 @ 05:04 AM

Women were treated to manicures, massages and a variety of free health screenings during the Rutherford Regional Goes Pink event at the hospital Thursday morning.

The annual event is held each October to promote breast health for women as well as bring awareness to services for women that are available in the community.

"Each year, through the Rutherford Regional Goes Pink event, we hope to increase awareness of the benefit of annual mammograms in finding breast cancer in its earliest stages," said Jamie Ingraham, Cancer Outreach program manager. "We want women in Rutherford County to know that even if they don't have medical insurance, there are still ways to get mammograms. This year's event included a fun way to pamper ladies."

The event consisted of two components — time for women to pamper themselves and time for women to take care of themselves.

Tips to Toes of Rutherfordton provided mini manicures and hand massages for a $10 donation to the Rutherford Regional Health System (RRHS) mammogram program, which provides mammograms for uninsured women in the community.

"Anytime the hospital has a function or event like this we are invited to come," said Michelle McClain, co-owner of Tips to Toes, whose staff helps raise money year-round for breast cancer awareness. "One hundred percent of our sales are donated to Rutherford Regional to be put toward the mammogram program."

The program covers the cost of mammograms for women who are between the ages of 40 and 49 years old, are uninsured and meet financial guidelines. Funded by Rutherford Regional Health Foundation (RRHF), the mammogram program is provided through Rutherford Regional's Cancer Resource Center.

Women were also provided the opportunity to have free health screenings including breast exams, blood pressure, body mass index and blood glucose tests at the RRHS booths. The Mammography Place booth also assisted women with scheduling mammograms.

Attendees learned about the newest mastectomy supplies at the Smith's Drugs booth, enjoyed chair massages provided by Isothermal Community College, taste-tested bruschetta during a cooking demonstration by Rutherford Regional's Clinical Nutrition Manager Alexandra Lautenschlaeger and watched a wreath making demonstration presented by Lori Robinson and April Lynn from Creative Gift Packaging of Forest City.

The event concluded with giveaways of numerous door prizes and gift bags provided by RRHS and participating businesses.

"We hold events throughout the year and this event aims to not only raise money for the hospital's mammogram program, but also to raise awareness," said Jill Miracle, RRHF executive director. "I'm glad our employees as well as the public continue to come out to support this important cause."