Lake Lure invited to bid on 2014 Ironman event

Mar. 18, 2013 @ 04:32 PM

The Town of Lake Lure — home of the Lake Lure Triathlon, the Race to the Rock, and the 2013 Dixie Zone USMS Open Water Championship — is one of several communities in the Southeast invited to bid on a full Ironman for 2014.

Currently, there are only nine full Ironman events in the United States. With minimum requirements of 2,000 volunteers and lodging for at least 2,500 athletes, a team of Lake Lure citizens and elected officials is exploring the feasibility of hosting such a major, multi-day event in its small mountain town.

Benefits for hosting an Ironman event include national and international exposure of 6.5 billion impressions (2012 figures), 5,000 — 10,000 area visitors, and an estimated $9 million to $15 million in direct economic impact. 

“Lake Lure is incredibly honored to be considered for a full Ironman, and the benefits of hosting this event are tremendous,” said Lake Lure Town Manager Chris Braund who is also an avid triathlete. “We would be remiss if we didn’t seriously evaluate the possibilities of this rare opportunity.” 

Lake Lure is no stranger to competitive events having recently hosted the first overnight stop for Cycle North Carolina’s 2012 Fall Ride, which brought in more than 1,000 cyclists and their guests. In addition, 2013 marks the ninth year of the town’s Lake Lure Olympiad Sports Festival, which attracts more than 2,000 visitors and features three days of athletic events for all ages and abilities. 

For interviews about Lake Lure’s invitation to host a 2014 Ironman, please contact Chris Braund, Lake Lure Town Manager, at 828-625-9983 x101 or