LLCA hires new development and marketing director

Feb. 14, 2014 @ 05:07 AM

Lake Lure Classical Academy (LLCA) recently hired Scarlette Tapp to serve as the school’s part-time development and marketing director.

Tapp’s focus at LLCA is to recruit new students, market the school, and fundraise for the new campus. She is currently the marketing director of That’s IT Marketing, a full-service marketing firm with a focus on branding, message and strategy.

Tapp has previous experience working in television development for Dreamworks and Universal TV in Los Angeles, and public relations for CNN in Atlanta. 

Using funds donated by the Lake Lure Community Education Foundation (LLCEF), LLCA was able to hire Tapp making her the school’s first official marketing director. Prior to hiring Tapp, LLCA’s marketing efforts came from volunteers on the school board’s marketing committee.

LLCA Director Jessica Boland is eager for Tapp to begin.

“The fact that it is now someone’s sole responsibility to market LLCA not only takes a huge amount of work off my plate, but gives me even more excitement about our potential for growth once our school’s excellent reputation becomes more known,” Boland said. “I am so thankful to the Lake Lure Community Education Foundation for making this position possible.”

Tapp is equally excited about the opportunity to promote the LLCA brand and to help make the school’s new campus a reality.

"I am grateful to come into this position knowing that Mrs. Boland and her team of teachers and parent volunteers have already set in motion a strong plan of community engagement," Tapp said. "This is truly an exciting time for me to join the school and share the story of Lake Lure Classical Academy's unique and innovative educational approach."