Branding two tourist towns

Village Council discussion today
Mar. 26, 2013 @ 06:07 AM

A branding study for the towns of Chimney Rock Village and Lake Lure will be presented today at 7:30 p.m. during the regular business meeting of Chimney Rock Village Council.

The study, presented by Arnett/Muldrew Associates,has been discussed and presented to Lake Lure Council and tonight Village Council will receive the report for discussion.

Council will also receive and review the North Carolina Department of Transportation’s comprehensive traffic plan for Chimney Rock Village and the Town of Lake Lure. 

According to the study from data gathered from the towns, Chimney Rock and Lake Lure are experiencing continued growth and are looking at ways to brand the towns by maintaining their identity as two distinct communities.

Among other assets describing the two towns are the unspoiled beauty, unique history, tranquility/slower pace, Chimney Rock Village Community Development Association, the Olympiad, The Gathering Place, River Walk and the lake.

DOT is preparing a new comprehensive traffic plan for the town.

The goals and objectives for developing the traffic plan is to have a safe transportation system by directing traffic away from U.S.74/64 and a network that meets the needs of the community and supports the land use patterns to create linkage between the towns and Chimney Rock State Park. 

Chimney Rock State Park developed a master plan in 2011 that includes a 5-year  action plan, 25-year master plan and 100-year vision plan.This plan includes a new  access and circulation strategy whose primary goal is to help alleviate automobile  congestion on US 64/74A through Chimney Rock Village and Lake Lure. 

The master plan includes a state park entry road with bicycle lanes from Lake Lure, connecting to the lower portion of Proctor Road. 

The park would like a second access (entrance, exit) in case of emergency evacuation  and to serve as an alternate route during roadway maintenance. The park and towns would also like to allow vehicle access to and from Chimney Rock State Park in case of an accident or vehicle mechanical failure along the existing park entrance.  

Also Tuesday, council will discuss a flood plain issue with Duncan’s Bar B Que, located off Main Street.